Before you start
Where should I send your report?
Pop in your first name and email and I'll send you the Trust Recession Report to keep. Then you'll go straight into the Trust Gap Finder.
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Step 1 · Your offer
Start with what you're selling
The tool uses this to write your AI prompts at the end, so a few plain words are plenty.
Step 2 · Your funnel
Lay out the steps a buyer takes
Add the steps in the order a buyer meets them, from first contact to paying. Two to six steps works best. Use the arrows to reorder.
No steps yet. Tap the ones that are part of your funnel.
Answer as your buyer would experience it, not as you meant it. If you're not sure, choose Partly.
Your results
Your first fix
Trust builds step by step, so a gap early in your funnel costs you everything after it. That's why there's one fix here, not ten.
Your trust gap map
Trust built against trust asked
The gold bar is the trust a buyer has built by the time they reach each step. The white marker is how much that step asks of them. Where the marker sits beyond the bar, the step is asking for trust it hasn't earned.
The Trust Buyer Model™
Which buyers your funnel speaks to
Every buyer needs to feel safe before they buy, but they get there in different ways. Most funnels are written for the buyer that matches the person who wrote them.
The four thoughts
What each step leaves them thinking
A trust funnel moves a buyer through four thoughts in order. Most funnels jump from the first to the last, and that's where the gap opens.
Your three AI questions
Take it into your AI
These are the three questions from the talk, written around your answers. Paste each one into the AI you use. The highlighted parts came from you, so check they read the way you'd say them.
The evidence behind it
The Trust Recession Report
Why buyers are holding back their trust, what earns it now, and what to watch into 2027, with every figure sourced.
AI won't make anyone trust you, but it can build everything that does. Let it build the trust, and keep the conversations for yourself.
Gemma